₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Pre-Launch Countdown Plan
    • Waitlist Building SOP
    • Beta Tester Outreach
    • Early UGC Strategy
    • Instagram Teaser Playbook
    • WhatsApp Broadcast Setup
    • PR & Media Outreach
    • Launch Day War Room
    • Influencer Gifting SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. PR & Media Outreach

09 — Pre-Launch

PR & Media Outreach

One feature in the right publication can drive more traffic than ₹1 lakh in ads. Here's how to get it.
Media StrategyPitch TemplatesFollow-Up PlanCoverage Goals

5-10

Journalists Target

Niche-relevant contacts

1-3

Features Goal

Pre-launch or launch week

Free

Traffic

Organic reach from PR

High

Credibility Boost

Third-party validation

PR Outreach Targets

Target TypeExamplesBest ForPriority
Niche BlogsCategory-specific blogs, Reddit communitiesTargeted traffic, SEO backlinksP1
D2C MediaInc42, YourStory, D2C newslettersFounder audience, investor attentionP1
Local MediaCity newspapers, regional TVLocal trust, family/friend sharingP2
InfluencersInstagram/YouTube reviewers in your nicheContent creation, affiliate salesP2
YouTube ReviewersProduct review channels, unboxing creatorsLong-form content, evergreen trafficP3

PR Strategy

Pitch Template

Subject: "New D2C brand solving [problem] — launching [date]"

Hook: 1 sentence on the problem and why it matters now

Story angle: What makes you different — founder story, innovation, or market gap

Data point: Include 1 stat — market size, problem frequency, or beta results

Offer: Free product sample + early access for their audience

CTA: "Can I send you a sample?" — low commitment, high yes rate

Follow-Up Strategy

Day 0: Send initial pitch email with press kit link

Day 3: Follow up with a short nudge — "just checking if you saw this"

Day 7: Share an update — new data point, beta result, or announcement

Day 14: Last follow-up — "happy to send a sample whenever you're ready"

Rule: Never send more than 3 follow-ups — you're building a relationship

Bonus: Engage with their content for 2 weeks before pitching

PR & Media Checklist

Outreach Checklist