₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Pre-Launch Countdown Plan
    • Waitlist Building SOP
    • Beta Tester Outreach
    • Early UGC Strategy
    • Instagram Teaser Playbook
    • WhatsApp Broadcast Setup
    • PR & Media Outreach
    • Launch Day War Room
    • Influencer Gifting SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Early UGC Strategy

09 — Pre-Launch

Early UGC Strategy

User-generated content before launch proves your product works and gives you marketing assets for day 1.
UGC PipelineContent FormatsSeeding PlanLaunch Ready

5-10

UGC Pieces

Before launch day

3+

Formats Minimum

Video, photo, text

Pre-Launch

Asset Library

Content bank ready

Launch Day

Content Ready

Post immediately

UGC Content Types

UGC TypeImpactEffortPriority
Unboxing VideoVery High — creates anticipation and showcases packagingLow — just film openingMust Have
Product ReviewHigh — authentic endorsement builds trustMedium — needs usage timeMust Have
Before/AfterVery High — visual proof of transformationMedium — requires before stateHigh
Lifestyle PhotoMedium — shows product in real contextLow — snap and shareNice to Have
Testimonial QuoteHigh — text-based social proof for website and adsLow — simple textHigh

UGC Seeding Plan

How to Get UGC Before Launch

Step 1: Send free product to 10-15 beta testers with clear UGC request

Step 2: Provide a simple brief — 30-sec video + 1 photo + written review

Step 3: Give them unique hashtag to track and repost

Step 4: Offer incentive — feature on launch page, early access, or ₹200 gift card

Step 5: Follow up at day 3 and day 7 if content not received

Step 6: Save all UGC in organized folder — video, photo, quotes

UGC Collection Checklist

UGC Checklist