⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
09 — Pre-Launch
100+
Waitlist
Pre-launch signups
<₹100
Cost per Signup
Blended average
200+
Email List
Including waitlist
3-5%
Landing Page CVR
Visitor to signup
| Channel | Expected Signups | Cost | Priority |
|---|---|---|---|
| Instagram Stories | 20-40 | ₹0 (organic) | P1 |
| WhatsApp Groups | 30-50 | ₹0 (organic) | P1 |
| Landing Page Ads | 20-50 | ₹15-50/signup | P2 |
| Influencer Gifting | 10-30 | ₹500-1000/gift | P2 |
| Prerelease Contests | 20-40 | ₹1000-3000 | P3 |
Post daily Instagram Stories with swipe-up link to waitlist
Share in 5-10 WhatsApp groups (friends, family, interest groups)
DM 50 ideal customers personally — not spam, genuine outreach
Comment on competitor posts strategically (add value, don't pitch)
Use Instagram Reels with waitlist CTA in caption and pinned comment
Cross-post on relevant Reddit, Facebook groups, and forums
Run Instagram/Facebook lead ads — ₹200-500/day budget
Target lookalike audiences from your Instagram followers
Use interest targeting based on competitor brands
A/B test 2-3 ad creatives — product shot vs lifestyle vs problem
Retarget website visitors and Instagram engagers
Budget: ₹5,000-15,000 total for 2 weeks