₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Pre-Launch Countdown Plan
    • Waitlist Building SOP
    • Beta Tester Outreach
    • Early UGC Strategy
    • Instagram Teaser Playbook
    • WhatsApp Broadcast Setup
    • PR & Media Outreach
    • Launch Day War Room
    • Influencer Gifting SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. WhatsApp Broadcast Setup

09 — Pre-Launch

WhatsApp Broadcast Setup

WhatsApp has 98% open rate in India. Use it to build a launch community that actually shows up on day 1.
Broadcast SetupCommunity BuildingDay 1 SalesMessage Templates

98%

Open Rate

WhatsApp vs 20% email

200+

Contacts

Broadcast list size

15-20%

CTR

Click-through on links

Day 1

Sales Driver

Highest conversion channel

WhatsApp Broadcast Types

Broadcast TypeWhen to SendGoalPriority
Teaser MessageDay 14-10 before launchBuild curiosity, save your numberP1
Countdown UpdatesDay 7-1 before launchCreate urgency, daily engagementP1
Product RevealDay 5 before launchShow product, collect feedbackP2
Launch Day OfferLaunch day 6AMDrive first-day purchases with exclusive dealP1
Post-Launch Follow UpDay 1-3 after launchSocial proof, reviews, FOMO for non-buyersP2

WhatsApp Setup Guide

Setup Steps

Step 1: Download WhatsApp Business app — separate from personal

Step 2: Set up business profile — logo, description, catalog

Step 3: Create broadcast list from contacts — ask permission before adding

Step 4: Set up quick replies for FAQs — shipping, pricing, ingredients

Step 5: Enable labels to track — hot lead, waitlist, interested, bought

Step 6: Consider Wati or Interakt for automation if list exceeds 256 contacts

WhatsApp Launch Checklist

WhatsApp Checklist