₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Pre-Launch Countdown Plan
    • Waitlist Building SOP
    • Beta Tester Outreach
    • Early UGC Strategy
    • Instagram Teaser Playbook
    • WhatsApp Broadcast Setup
    • PR & Media Outreach
    • Launch Day War Room
    • Influencer Gifting SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Launch Day War Room

09 — Pre-Launch

Launch Day War Room

Launch day requires military-level coordination. Every minute matters. Here's your hour-by-hour playbook.
War Room PlanHour-by-HourRapid ResponseReal-Time Monitoring

24-Hr

Window

Make or break period

100+

Orders Target

First day goal

Real-Time

Monitoring

Every 30 minutes

<15 min

Response Time

Customer queries

Launch Day Timeline

6AM

Pre-Launch Check

Final QA — store, payment, shipping, inventory

7AM

Go Live

Open store, turn off password, publish product

8AM

WhatsApp Broadcast

Send launch announcement to broadcast list

9AM

Instagram Push

Launch post + story + reel across all formats

10AM

First Check

Review orders, traffic, and error reports

12PM

Midday Sprint

Respond to all queries, boost performing ads

3PM

Social Proof Push

Share first orders, testimonials, screenshots

6PM

Evening Push

Second wind — stories, DMs, WhatsApp follow-up

10PM

Day Close

Review metrics, prepare day 2 plan

War Room Setup

Pre-Launch (6-7AM)

Test checkout flow end-to-end (3 payment methods)

Verify shipping zones and rates are correct

Check inventory counts — set buffer for oversell

Prepare WhatsApp broadcast messages (drafted, not live)

Charge phone, clear schedule, notify support team

Launch Hour (7-10AM)

Remove store password — make site live

Send WhatsApp broadcast to full list

Post Instagram launch content (feed + story + reel)

DM key influencers to share launch

Monitor for checkout errors — fix within 15 min

Post-Launch (10AM-10PM)

Check metrics every 30 minutes — traffic, conversion, errors

Respond to every customer query within 15 minutes

Share social proof — orders, reviews, screenshots

Boost top-performing ads — kill underperformers

Send follow-up WhatsApp to non-openers at 6PM

Launch Day Checklist

War Room Checklist