₹1 Lakh Store — 90-Day D2C Playbook for Indian Founders

09 — Pre-Launch

Influencer Gifting SOP

Sending free products to 10-20 micro-influencers can generate more content than ₹50K in ads. But only if done right.

Gifting StrategyInfluencer TiersOutreach ScriptsROI Tracking

10-20

Influencers

Micro + nano tier focus

₹500-1000

Per Influencer Cost

Product + shipping

3-5

UGC Pieces

Expected per influencer

60%+

Posting Rate

Who actually post

Influencer Tier Breakdown

Tier	Followers	Cost	Expected ROI	Priority
Nano	1K - 10K	₹500-1000 (product only)	3-5 posts, high engagement, authentic content	Best ROI
Micro	10K - 50K	₹1000-5000 (product + fee)	1-2 posts, broader reach, good engagement	Good
Mid	50K - 100K	₹5000-15000 (fee based)	1 post, wider reach, lower engagement rate	Selective

Outreach Script Templates

Scenario	Script	When
Cold DM	"Hey [name]! Love your content about [topic]. We're launching a [product] that your audience would love. Can we send you one for free? No strings attached — we'd just love your honest feedback."	First outreach
Follow-Up	"Hey [name]! Just following up on our DM. We'd really love to get [product] in your hands. Happy to send it this week — just need your address. 🙏"	3 days after
Shipping Confirmation	"Hey [name]! Your [product] is on the way 🎉 Should arrive in [2-3 days]. Excited for you to try it! If you love it, we'd be thrilled if you share — but zero pressure."	When shipped
Gentle Reminder	"Hey [name]! Hope you're loving the [product]! Just checking in — no rush at all, but if you've had a chance to try it, we'd love to hear your thoughts."	7 days after delivery
Thank You	"Hey [name]! Thank you SO much for sharing [product] with your audience! The response has been amazing. We'd love to work with you again on our next launch 💛"	After they post

Influencer Gifting Checklist

Gifting SOP Checklist

Identify 20-30 potential influencers in your niche

Search hashtags, competitor followers, and explore page

Vet each influencer — engagement rate, audience fit, content quality

Prioritize engagement rate over follower count — nano > micro > mid

Send personalized DM to top 20 — never copy-paste

Reference specific posts, explain why they're a fit

Ship product within 24 hours of address confirmation

Include handwritten note, care card, and UGC brief

Follow up at day 3 and day 7 if no content posted

Be friendly, not pushy — they owe you nothing

Track all influencer content in a spreadsheet

Name, handle, tier, product sent, date shipped, content received, performance

Save UGC rights — request permission to use in ads

Written permission via DM is enough for small brands

Tier

Followers

Cost

Expected ROI

Priority

Nano

1K - 10K

₹500-1000 (product only)

3-5 posts, high engagement, authentic content

Best ROI

Micro

10K - 50K

₹1000-5000 (product + fee)

1-2 posts, broader reach, good engagement

Good

Mid

50K - 100K

₹5000-15000 (fee based)

1 post, wider reach, lower engagement rate

Selective

Scenario

Script

When

Cold DM

"Hey [name]! Love your content about [topic]. We're launching a [product] that your audience would love. Can we send you one for free? No strings attached — we'd just love your honest feedback."

First outreach

Follow-Up

"Hey [name]! Just following up on our DM. We'd really love to get [product] in your hands. Happy to send it this week — just need your address. 🙏"

3 days after

Shipping Confirmation

"Hey [name]! Your [product] is on the way 🎉 Should arrive in [2-3 days]. Excited for you to try it! If you love it, we'd be thrilled if you share — but zero pressure."

When shipped

Gentle Reminder

"Hey [name]! Hope you're loving the [product]! Just checking in — no rush at all, but if you've had a chance to try it, we'd love to hear your thoughts."

7 days after delivery

Thank You

"Hey [name]! Thank you SO much for sharing [product] with your audience! The response has been amazing. We'd love to work with you again on our next launch 💛"

After they post