Day 1-2: Create landing page with email capture

Day 2-3: Set up Meta ad campaigns (₹3-5K budget)

Day 3-5: Run interest-based targeting on Instagram

Day 5-7: Analyze signup rate, CTR, cost per signup

Goal: 50+ signups at <₹50/signup

Day 1-2: Send pre-order email to waitlist

Day 2-3: Create product page with "Pre-order" CTA

Day 3-5: Run retargeting ads to waitlist + lookalikes

Day 5-7: Count pre-orders and calculate CVR

Goal: 5+ pre-orders from 100 waitlist

✅ Benefit-driven headline (outcome, not features)

✅ Hero image showing product in use

✅ Email capture form above the fold

✅ 3-5 benefit bullets (what customer gets)

✅ Social proof (even early testimonials)

✅ Urgency element ("First 100 get X% off")

✅ Mobile optimized (<3 sec load time)

❌ Leading with features instead of benefits

❌ Long page with no clear CTA

❌ Slow loading images (optimize!)

❌ No email capture — just "coming soon"

❌ Asking for too much info (name + email only)

❌ No urgency or reason to sign up now

❌ Desktop-only design (70%+ traffic is mobile)

3+ GO signals

Cost/signup <₹50

Landing CVR >15%

10+ pre-orders

→ Order inventory and launch with confidence

2+ SOFT GO signals

Cost/signup ₹30-80

Landing CVR 5-15%

3-9 pre-orders

→ Test new messaging/creative, then re-validate

2+ KILL signals

Cost/signup >₹80

Landing CVR <5%

0-2 pre-orders

→ Change product, audience, or positioning entirely